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Hello, my name is Inbound Marketing.

Anais recently attended an event hosted by the American Marketing Association's West Michigan Chapter. The event topic was inbound marketing, a tool our team frequently recommends/uses with our marketing strategy clients. Here are her thoughts: What is inbound marketing? Hubspot says this: Instead of the…

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Broncos, Bruno, and Beyonce…and these three ads.

A dozen or so Super Bowl 50-related articles populated my Apple newsfeed this morning. Lots of "best" and "worst" articles referencing players, performers, ads, etc. There were also quite a few "biggest winner" and "biggest loser" lists. On my biggest winners list? The Broncos defense, Bruno and…

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Monthly rundown and hello, February.

February 6, 2016 Monthly rundown. 0 Comments

It was a mild, Michigan January. No cities blanketed in unmanageable snow. No snowpocalypse, spring-can't-come-quick-enough chatter. At least not in Grand Rapids. Not yet. And I think the whole of us is a-ok with that. It was a busy, busy January, and February is shaping up…

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On language.

There's a host of reasons attending continuing education events is necessary, including: Learn Network Content Share The content piece is important. Many of our clients do not attend marketing-related continuing education events. It’s our job to do so and to distill the information learned for…

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All about Anais.

January 8, 2016 Bultema Group News 0 Comments

Hi! I'm Anaïs. Dual national in the US and England, raised in a small town called Montague, Michigan. Moved to Grand Rapids recently by way of Holland, MI, and London, UK. My Bliss: being by and on Lake Michigan, the chemistry of…

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Monthly rundown and hello, January.

January 6, 2016 Monthly rundown. 0 Comments

Enter 2016. And the new beginnings, the quests for self-improvement, the sometimes unattainable resolutions that so often accompany a new year I'm skeptical about making New Year resolutions. But I do believe a new year is an ideal time to realign…

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