Gwen Vryhof Bultema

founder & president


Gwen is the Founder and President of Bultema Group, focusing her efforts on marketing strategy and execution, as well as the design, development, and implementation of various communications tools. She works regularly with service-oriented businesses, cause-driven associations, educational institutions, and non-profits. Gwen holds her Master of Science in Communications degree from Northwestern University and a bachelor’s degree in Business Communications from Calvin College, a small liberal arts college based in Grand Rapids, Michigan. After hours, if she’s not running with (read: being pulled by) her pup, Mags, Gwen can usually be found immersed in books that are real, honest, and concerned with the human heart (or crazy, passionate, and laugh-out-loud funny). She spends a significant amount of time in and around Lake Michigan with family and friends. Gwen is passionate about several organizations within her community and regularly works to encourage, support, and mentor young women entrepreneurs interested in pursuing careers in business.